Social Media Management

In August 2022, I began managing the Cedar Crest College Alumnae/i Facebook account. At the time, it had 813 followers. Over four years, it has grown to 1,179 followers. Facebook is home to the older demographics of our alumnae/i base, including those who graduated in the 1950s to the 2000s. Mostly, this account has grown by creating engaging content and inviting those who like our posts to follow the Facebook page. 

The Cedar Crest College LinkedIn is a shared account between Cedar Crest College's Marketing and Institutional Advancement Department. I coordinate content with marketing to ensure we are not sharing the same content twice and that it captures a formal, professional Cedar Crest College alumnae/i and donor audience. It shares opportunities for networking, such as events, as well as major college news and alum testimonials. 

I founded the Cedar Crest College Alumnae/i Instagram account in September 2022. By organically gaining followers, this account now reaches over 2,500 followers. Instagram aims to engage younger alumnae/i from the late 2000s, 2010s, and 2020s. It captures Cedar Crest students before they graduate, as well as educating them on the value of philanthropy and giving back to the College for the next generation of students.

The Cedar Crest College Alumnae/i TikTok was established this past January 2026. It was created with the intent to engage current students and maintain them as part of our younger alumnae/i base after they graduate. As the communications manager, I also wanted to create more reel and video content, making TikTok the perfect platform. As our TikTok account is relatively new, we currently have around 287 followers.