Email Design
Below are samples of emails created while at Cedar Crest College, including newsletters, campaign emails, and alumnae/i communications. All of these communications were designed using Emma, an email platform.
Day of Giving Emails
In Fall 2025, Cedar Crest College created its own Day of Giving to distinguish itself from other nonprofits utilizing GivingTuesday for fundraising. This resulted in the design of new marketing for GinkGO! All in for Cedar Crest: CCC's Day of Giving. Below are emails used during the campaign.
Falcon Face-off Emails
.png)
Beginning in 2023, the annual Athletics Giving Challenge Falcon Face-off aims to raise funds for all of Cedar Crest's athletics teams. However, the teams with the most raised and donors receive additional donations from sponsorships. The teams are encouraged to compete against one another.
Fall & Spring Appeal Emails
During the fall and spring, appeal letters are mailed out with segmented asks for Cedar Crest College alums who received their bachelor's, master's, or doctoral degrees. Some segments go out to adult alums, known as our SAGE graduates, or to alums of specific majors. Linked below are the emails.
Reunion Emails
Content is promoted every year for Cedar Crest's Reunion Weekend in June. Linked below are email copies sent out to Cedar Crest College alumnae/i to register for the 2026 Reunion Weekend. In the picture above, there is a glimpse of the initial email when the registration first went live.
Decade Challenge Emails
Before Cedar Crest College's Reunion Weekend, the Institutional Advancement Department promotes a fundraising campaign called Decade Challenge to encourage alums across multiple generations to compete against one another to see who can raise the most within their decade and class years.